Intro Pricing and Marketing Tips

Q. I am wondering how a person would go about marketing their carvings and how to price them? I really am just carving for fun right now but there has been a lot of interest and have people wanting to buy them, but I am clueless. Thanks for your time.

A. Great questions – for which there are no easy answers.

Pricing is a combination of factors – your time and the value you put on it, the material and tool cost (depreciation, rent, etc.), dollars you may have invested in promotional materials or travel averaged in, etc. On the other side are those who would purchase your work – what are their budget constrains, etc. It helps to know what the work cost you in terms of time so that at least you have a starting point – so that you can determine a fair price. If you are not interested in making money right away, maybe you’ll offer the work for less – just so that it finds a good home.

As far as marketing goes, in my experience, paid ads don’t work – best to make and show the work in person, then via a website of your own, then look for opportunities to have others feature your work (the ribbons at a show are great – what about a follow up article in a local paper, written by an arts editor?)

Other than that, it is just time in the game, the longer you make art, the better known you become and the better your work gets.


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4 thoughts on “Intro Pricing and Marketing Tips

  1. Hello Shane,
    You are right , it is very difficult to come to a decision about pricing. When you have spend so much time carving a piece you become attached to it and putting a price tag on that is not easy.

    I guess exposure is the best way to go. I will be looking for opportunities in the future.

    Thanks for the tips. Serge

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  2. How about pictures on a web site? Should I get a professional photographer to do them, or should I do the “homemade” style. A Pro will charge me $125.00 for each carving … Worth it?

    What do you guys recommend?

    Thanks Serge

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  3. Unless you are a professional photographer, I would recommend forking over the dollars to have it done right. Once your carvings are out the door, the image is all you have left to prove you’ve done something with your life. With a good image you can post to a website, print in a magazine or publish in a book.

    “Homemade” style is a no-no.

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